Joel joel@iwn.agencyMar 194 minHow a creative businesses are using A.I. todayThe media and trade press constantly talk about how creative services businesses are rapidly adopting AI tools like Midjourney, ChatGPT,...
Joel joel@iwn.agencyFeb 284 minUsing AI to Scale UX We redesigned our approach to UX and integrated a custom GPT model called iwnGPT.
Joel joel@iwn.agencyFeb 194 minCustomer satisfaction should be a core strategic outcomeModern marketing is incredibly good at marketing itself. One of the biggest jokes in the 1952 book (turned Broadway musical) by Shepherd...